When We collect Personal data, We strive to respect the following principles:

• Fairness and Lawfulness: During the Processing of Personal Data, individual rights must be protected. Personal Data must be collected and Processed lawfully, fairly, and in good faith, and processing must be proportionate to the intended purpose.

• Purpose Limitation: Personal Data processed by the Company must be adequate and relevant to the purposes for which it is collected and processed. This involves ensuring that collected data categories are not excessive. Any subsequent modification of these purposes is permitted only to a limited extent and must be justified.

• Transparency: The Data Subject must be informed of how their Personal Data is processed, including the existence of this Privacy Policy, the identity of the Data Controller, the purpose of Processing, and third parties to whom data may be communicated.

• Consent of the Data Subject: Personal Data must be collected directly from the Data Subject, and their Consent may be required prior to Processing. Consent must be explicit and verifiable (for example, via an unchecked box or form validation). Consent is valid only if freely given. If Consent is not obtained before Processing for any reason, it must be documented as soon as possible after Processing begins. Personal Data may be processed without Consent if necessary to pursue a legitimate interest of the Company (legal or financial) or if required/authorized by law.

• Data Accuracy: Personal Data held in records must be accurate and updated when necessary. Inaccurate or incomplete data must not be retained and must be erased.